Do you like to create pictures and designs,
or writing? Do you love to look at the greeting cards in your local
stores? Then a greeting cards home business could be for you. This is
a business with incredible growth, and income potential. It also gives
the greeting card home based business owner several options in the business
itself.
A greeting card home business opportunity can have you
doing only one part, such as drawing or writing. This same business
can be selling e-cards or cards sold in stores. It could also entail
purchasing a territory from a larger card distributor.
The first step in how to start a greeting card company
is to decide what part of the greeting card business you want to focus
on. As a freelance greeting card artist, you would focus only on designing
cards for other companies. There are costs associated with this option
and could include the purchase of a computer and graphic art software
if you don’t already have these items.
If you decide to be a freelance greeting card writer,
your home based greeting card business would focus on only writing the
phrases to be used on greeting cards. For this, you only need a computer
and quick turn around time.
Of course, you can always freelance as both a writer
and artist. To get jobs you must contact companies to see if they are
in need of freelancers. They pay from $50 an assignment to several hundred
dollars per assignment. However, until you build up a portfolio of samples,
and sometimes even after, jobs can be hard to find.
Another option is to purchase a vending route from a
larger greeting card company. This route becomes your way of starting
a greeting card company. You are required to keep current clients stocked
in cards, replace old cards with new ones and get new clients to build
your income. You have start up costs that can run from several hundred
to several thousand dollars in inventory. However, when you take the
cards to the clients, you receive your payments right then.
If you want to start your own line of cards, your greeting
card business plan would focus on all aspects of greeting card businesses.
You will design and write each greeting card inside and out. Your creative
freedom would not be hindered by someone telling you what they want.
You would make all the decisions and it would truly be your greeting
cards business.
Being a greeting cards home business owner would make
the internet your best marketing tool. You wouldn’t be able to
compete with larger greeting card companies, so you will want to create
a special niche for your cards on the web and in small local stores.
This option requires research before beginning the creation
of cards for your greeting cards home business. You will need to price
printing services and software. Once you have these ready, you can being
creating. Go ahead a start creating cards, but at the same time, think
of a name for your greeting cards home business and create a website.
Websites are very easy to create, depending on the provider
you decide on. Research domain name registries and web site providers.
The more web pages and information you want to provide will influence
the charge of the web site. A greeting cards home business web site
should be able to be effective without many extras at first. The extras
can come later.
Once your website is ready, put pictures of your cards
and ordering information into it. If you create the web site yourself
or pay someone else to do it, make sure the site is search engine optimized.
This will bring more people to your greeting card web site and start
selling your cards.
Since some people like to hold cards and feel their
quality before purchasing, it may be best to have your greeting cards
home business web site offer one free card, or one free sample package
per household. This gets your cards on the market and helps drive customers
to your web site. Also, consider creating a special “Thank You”
card that you personalized by you for all inquiries and orders. This
is another way to let people know the quality of your cards.
Have the cards printed as the orders come in to the
web site. Offer personalized cards to increase sales. Make sure you
have plenty of designs for each category. You want your greeting cards
home business website to look full, but not cluttered.
You now know several of the options available to start
your greeting cards home business. Now all you have to do is to decide
which is the best option for you. This business can grow to be as large
or as small as you want it.
© Copyright Randy Wilson, All Rights Reserved.
Randy Wilson has dozens of home based business articles
such as Best
Home
Based Businesses,
How
to Start a Catering Business and
Selling
Books from Home.